Best Times to Post to Social Media for Facebook, X (formerly Twitter), LinkedIn, Instagram, Pinterest and TikTok
The best times to post on social media can vary depending on the platform you’re using and your target audience. Here are updated, platform-specific windows to use as a starting point, along with a reminder to validate with your own analytics.
Facebook:
- Best days: Monday through Thursday; weekend mornings can also perform well depending on audience.
- Best times: 9:00 AM–1:00 PM (local time) on weekdays; Sunday 9:00 AM–11:00 AM for community/consumer topics.
X (formerly Twitter):
- Best days: Tuesday, Wednesday, Thursday.
- Best times: 9:00 AM–3:00 PM (local time), with consistent peaks around late morning to noon; event/news audiences may see additional spikes 7:00 PM–10:00 PM.
LinkedIn:
- Best days: Tuesday, Wednesday, Thursday.
- Best times: 8:00 AM–10:00 AM and 12:00 PM–2:00 PM (local time) for B2B reach; light testing after work (5:00 PM–6:00 PM) for thought leadership recaps.
Instagram:
- Best days: Tuesday, Wednesday, Thursday; weekend mornings for lifestyle and creator content.
- Best times: 10:00 AM–2:00 PM (local time) on weekdays; Reels can perform well in early evening 6:00 PM–8:00 PM.
Pinterest:
- Best days: Saturday and Sunday; evenings on weekdays.
- Best times: 8:00 PM–11:00 PM and 2:00 PM–4:00 PM (local time); avoid typical workday mid-mornings for most audiences.
YouTube:
- Best days: Thursday through Sunday often see stronger session lengths and views.
- Best times: Use YouTube Studio’s “When your viewers are on YouTube” to select publish times; as a starting point, publish 2–4 hours before your channel’s evening peak (commonly 6:00 PM–9:00 PM local time) to allow indexing.
TikTok:
- Best days: Tuesday, Wednesday, Thursday; weekends can excel for entertainment and shopping content.
- Best times: 11:00 AM–2:00 PM and 6:00 PM–9:00 PM (local time); Lives frequently perform best 7:00 PM–10:00 PM. Test by region and content type (live vs. pre-recorded) to refine.
These are general recommendations based on current platform usage patterns. Always prioritize your own account Insights/Analytics to confirm when your specific audience is most active. Use your audience’s local time. For multi-region audiences, stagger posts by region or test rolling schedules to maintain freshness across time zones. Social media management tools can help you schedule posts for precise times and analyze performance so you can iterate quickly.
