HostUtopia.Blog

19/03/2023

Best Times to Post on Facebook and Twitter?

domain registry scam alertsWe all wonder if anyone is really looking at our posts on Social Networks, it’s a very hard area to assess. Metrics are metrics, it’s easy to measure click throughs, but what if you’re going for branding, what if you just want your message read and your not looking for the click. Here are some simple times to go by when posting to Facebook and Twitter:

Want your link to get the most traction on Twitter?

  • Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.
  • Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr.
  • The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.
  • The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.

Facebook‘s optimal posting times are slightly different than Twitter.

  • Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week.
  • Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook also don’t get the most clicks. Similar to Twitter, bit.ly recommends not posting the links you want to go viral during the weekend.
  • “While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” bit.ly said in a blog post on its site. “Traffic from Facebook fades after 4:00 p.m.”

Ok, let’s mention Tumblr who has a much different usage pattern than Facebook and Twitter.

  • It’s suggested to wait until at least 4:00 p.m. ET. to post important content, and posts that go up after 7:00 p.m. get the most clicks during a 24-hour period.
  • It’s also suggested that Friday evenings are a key time to post on Tumblr — a time bit.ly recommends avoiding on Facebook and Twitter.
  • Bit.ly traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Monday and Tuesday, with similar traffic on Sunday, according to the study.

“It’s easy to see that just like your neighborhood restaurants, each social network has its own culture and behavior patterns,” bit.ly noted in the blog post. “By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.”

Do you notice a difference in engagement when posting at different times? Let us know in the comments what works best for you.

Share This Article:

Related Posts

7 TIPS to Writing Enticing Product Descriptions

If you want a challenge, try writing e-commerce product descriptions. Within a typical 60 to 70 words, you must concisely convey the benefits and selling points of your product while including search engine keyphrases that engage your target audience... all while...

read more

6 Major Tactics To Deal with Negative Reviews

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. Some customers might write negative comments about your company in their blogs or some of your competitors might like to...

read more

8 Ways to Improve Your Site Over the Weekend

Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking, analyzing, and generally optimizing the...

read more
Web Hosting Vancouver Canada
CART LOGIN