Getting to the TOP of Google
Tuesday, January 20th, 2009The Google Webmaster blog recently published an article in which Google’s Maile Ohye officially explained what it takes to get a high ranking in Google’s search result pages.
The article confirms as correct the methods used by IBP to get high rankings. Google’s Maile Ohye writes the following about inbound links in his article:
“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance.”
Nothing new here. If many related websites link to your site, and if these links look natural, this will help your rankings on Google a lot. However, links are not the most important ranking factor. Maile continues with a concrete example:
“Let’s say I have a site, example.com, that offers users a variety of unique website templates and design tips. One of the strongest ranking factors is my site’s content. Additionally, perhaps my site is also linked from three sources — however, one inbound link is from a spammy site.
As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking. “
The website’s content is mentioned as one of the strongest ranking factors. The inbound links are additional. That makes sense. The content of your website tells Google what your website is about.
If you want to get a high ranking for the keyword “used cars in Dallas” but your web pages are about microwave ovens then you won’t get high rankings for that keyword.
For that reason, it is very important you optimize your web pages for the keywords before you try to get links from other sites.
Google analyzes over 200 ranking factors
According to the article, Google analyzes more than 200 signals (we call them ‘ranking factors’) to specify the position of a web page in the search results:
“Given the user’s query, over 200 signals (including the analysis of the site’s content and inbound links as mentioned above) are applied to return the most relevant results to the user.”
If you want to know if the ranking factors of your web pages are correct then you should analyze your site. We offer The HU Top 10 Optimizer which analyzes all elements of your web pages and all off-site factors that influence the rankings of your website.
Our report will tell you exactly what you must change on your web pages so that all ranking factors on your site lead to a top 10 ranking on Google.
It’s Easy to Rank
Getting high rankings on Google is a simple two-step process:
- You must optimize your web page content so that Google can find out what your website is about. Optimize your web pages for your keywords so that Google knows your website is relevant to these keywords and your topic.
- Other websites must confirm that your website is about that topic. That’s what inbound links are for.
It’s as simple as that. If your website passes Google’s analysis of all ranking factors, it will get a top 10 ranking.
The article in Google’s blog confirms that you will do the right things if you optimize your web pages yourself or by using the HU Platinum Promotion Plan.
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